How can real photos build trust?

Where does AI help?

I like using AI to explore an ad concept quickly or illustrate a scene that would be difficult to photograph. For a blog cover, I can create a scene that explains the idea without setting up a whole shoot.

Who will I actually meet?

If I’m looking for a speech therapist for my child, I want to know who will greet us at the first appointment. The same goes for choosing an educator, rehabilitation specialist, counsellor or psychotherapist. A real photo puts a face to the name, and a photo of the space gives me an idea of what arriving will feel like.

For those services, I’d always use real photos to introduce the people who work with clients. It helps to recognise the person I saw on the website when I meet them for the first time.

On the Logoritam website, you can see Lucija with a model of the mouth and in her practice in front of her professional certificates. Here are the photos and how they appear on the site.

What would I photograph first?

I’d start with a portrait of each person clients might meet and a few photos of the space in natural light. I might show someone preparing for a class or include working materials without featuring clients. These photos answer questions people may not think to ask before their first visit.

Conclusion

AI is very useful for creating visuals and testing ideas quickly. When I present a business where clients will meet the people featured on the website, real photos are essential. Clients should see the person who will actually greet them.